Globelink Ünimar Success Story

Partnering with TURBOARD, Globelink Ünimar, one of Turkey's leading logistics companies, promotes its operational management processes and customer relations digitalization to a new level powered by business intelligence.

With 28 years of experience, connection to 31 countries, 100+ offices worldwide, 2,000+ logistics agents, 16,000+ customers, and delivery services to 205 countries, Globelink Ünimar has been providing end-to-end integrated logistics solutions to its customers utilizing reputable digital applications.

However, as the logistics sector has experienced significant fluctuations in the last two years due to the pandemic and supply crisis, and as digitalization has shown its effect during this period, it became essential for Globelink Ünimar to include business intelligence as part of its digital infrastructure.

As it became difficult to predict the impact of the fluctuations, Globelink Ünimar realized that data-driven insights and analysis will boost decision-making processes and would help the company achieve its strategic goals.

TURBOARD team and Globelink Ünimar’s IT department worked closely together to develop and introduce a platform that would serve the above mentioned goal. With the BI experience of TURBOARD and the logistics digitalization experience of Globelink Ünimar, a BI-powered platform (TURBOARD white-labeled as UNIBOX) was launched in March 2022 as a new stage in Globelink Ünimar digitalization activities.

Globelink Ünimar uses a decent ERP system to manage all their day-to-day business activities for their various departments and units. UNIBOX analyzes and visualizes all the streaming data in real-time, and provides insights through comprehensive financial, budget and performance dashboards.

“UNIBOX application symbolizes the new era of our digital transformation investments. With the support of TURBOARD, one of Turkey's leading Business Intelligence and Analytics companies, we are transitioning to a structure where we can improve our processes, take faster action, and create strategy plans for the future.”

Ayfer Saltan Oladi, Executive Committee Member (IT) at Globelink Ünimar

By partnering with TURBOARD, Globelink Ünimar is able to:

Monitor achievements and compare actual earnings vs. targets though various goal-realization reports and analysis. Identify business problems, act fast and set long-term strategic goals.
Optimize financial performance via real-time financial analyses and comprehensive reports, get insights on growth potentials and profitability, discover new revenue sources.
Utilize all available finances and steer expenses and revenue streams in the most efficient way to meet overall goals with the help of various budget reports and analysis.
Reduce the backlog, increase teams’ productivity, increase response speed and improve performance through analyzing workload, departments’ KPIs, etc.
Share and exchange real-time reports with team members and management in a fast and easy way, thus facilitating collaboration and data-informed decision-making.